PARIS, FRANCE – February 11th, 2025 – Gameloft for brands, a leader in creating gamified experiences for brands, today announces the integration of Zynga into COMBO! The Gaming Media Network, its digital advertising network enables brands to reach gamers globally.
Zynga is a global leader in interactive entertainment with over 6 billion downloads reaching players in 175 countries. The mobile gaming giant has a diverse portfolio, catering to a wide range of players, featuring genres such as card games, puzzle games, racing games, and RPGs. Notable titles include Match Factory, Words With Friends, CSR Racing™, Dragon City™ and more!
Jean-Baptiste Godinot, EVP at Gameloft for brands said: "This partnership is not only a very compelling opportunity for our brand clients, offering them access to one of the most diverse portfolio of high-quality mobile games, but it’s also an honour for Gameloft for brands to team up with one of the most prolific mass-appeal publishers on the planet!"
Gabrielle Heyman, Zynga’s Vice President of Global Brand Sales and Partnerships, added, "Partnering with Gameloft for brands and integrating into COMBO! marks an exciting new chapter as we aim to connect the world through games. This strategic partnership elevates the player experience and opens up powerful opportunities for brands to reach our highly engaged, diverse audience.”
With the rise of mobile gaming, this platform now represents one of the largest and most diverse audiences of players worldwide, spanning all generations and demographics. COMBO! provides brands with a significant opportunity to connect with this vast player base, offering large-scale access to over 1 billion monthly active gamers across mobile, PC, and web platforms. The network also includes a suite of creative services designed to drive measurable results and deliver engaging campaigns.
Zynga’s integration into COMBO! highlights Gameloft for brands’ commitment to expanding its reach and delivering innovative solutions to brands worldwide. Together, Gameloft for brands and Zynga are redefining the possibilities of in-game advertising, creating new opportunities for brands to connect with audiences through casual & core gaming experiences. COMBO! The Gaming Media Network offers in-game advertising in Zynga games globally, except in certain territories (UK, US, Australia, New Zealand).
For more information on Gameloft for brands and COMBO!, visit www.gameloft.com/for-brands.
For more information about Zynga, visit http://www.zynga.com.
About Gameloft for brands
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by COMBO!, its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety following IAS’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.
About Zynga
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog.
