Being a part of the Gameloft Marketing department, your main objectives will be to increase organic visibility and conversion rate for the games of your portfolio. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your games. You will be the keeper of organic performance, optimizing, tracking and reporting. 

• Build the ASO yearly roadmap aligned with game team objectives and new releases.
• Implement the keyword optimization strategy for all markets, the full-cycle of store A/B testing, and submission of assets compliant with store guidelines.
• Define and launch In-app events and promotional content cards to boost store performance and revenue.  
• Monitor store average rating and reviews and, if needed, challenge the in-app prompt strategy.
• Test new features and experiment new ideas to grow your games' performance.
• Conduct regular competitor's benchmark and create marketing decks to present the latest updates to our Partners. 
• Build reports to monitor and communicate games’ store performance to game teams.  
• Ensure alignment with Game Manager, Product Manager (monetization side), and Producer (product development side) to achieve the best possible product performance.  
• Coordinate with cross-functional stakeholders involved such as game marketing assets, legal teams, partners, and licensors.